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SweetKisses.net a Jessica Simpson daily source
Joanna   August 30, 2011

NEW YORK — Jessica Simpson’s impending nuptials might have inspired her next business venture: a fine jewelry collection with an emphasis on diamonds.

The singer turned fashion mogul will become Firestar Diamond’s first celebrity license with the introduction of the Diamonds Are a Girl’s Best Friend collection, slated to hit Zales stores exclusively in October.

“Jessica Simpson is viewed as the girl next door, and our guest is a midmarket guest and we believe she is someone that they can identify with. She has great reach and great power across a number of different categories, so doing a diamond fashion collection made perfect sense,” said Theo Killion, Zale Corp.’s chief executive officer, adding that the line will be available at 400 doors nationwide.

Fine jewelry will become Simpson’s 22nd retail category, which already includes shoes, apparel, accessories and fragrances. Offerings are comprised of three groups that include pendants, earrings, rings, bracelets and bangles in gold, silver, diamonds, or a combination of the three — and will range in price from $79 to $999.

“Jewelry is such personal expression of style and taste. This collection has allowed me to create pieces that truly reflect who I am, and that can become a keepsake for lifetime,” Simpson told WWD, noting that the loops on the heart are taken from her actual script handwriting. “The collection is beautifully crafted. The designs are airy and artistic and so easy to wear.”

Keeping her vision in mind of creating a collection “that’s accessible to all women and girls of different shapes, budgets and tastes,” Simpson said she designs for “every woman” and the entry price point of less than $100 is a clear indicator of this.

Rose gold butterfly pendants bordered in diamonds (and Simpson’s favorite pieces) will start at $199, white gold hearts with diamonds will also starting at $199 and sterling silver crosses with diamonds will cost just $79.99.

“I love that a piece of fine jewelry can be passed down from generation to generation. I cherish the pieces that were given to me, so it is really special to be able to design my own,” Simpson said.

Source: WWD.com

How exciting!!

Cheryl   August 27, 2011

Last week the Jessica Simpson Collection featured a booth at the WWDMAGIC convention in Las Vegas.

Many people were Tweeting and blogging news and pictures from the event, we’ve added a selection of the best pics to the gallery:

Pics: objectmythology, stylerepublic, madisonbuyer, saucystaci, sbz, theiconconcierge.com, thestyleseen.com

Were you at WWDMAGIC in Las Vegas last week? Share your pics and experiences with us, email

Cheryl   August 26, 2011

Jessica Simpson and Eric Johnson headed south of the border earlier this week on a romantic private getaway to Mexico. On Wednesday the engaged couple were spotted lounging around the pool at their resort when Jessica playfully planted an upside-down kiss on Eric. Today the pair boarded a private jet headed back to LA, and Jessica tweeted a photo of herself boarding the plane in a tropical dress along with the message, “Sad to leave Cabo, but not the mosquitoes.” The short getaway allowed Jessica a few days to relax before tackling a hectic month ahead. Fall Fashion Week is just around the corner for the designer and her ever expanding line of clothing, bags, and shoes, as well as the primetime debut of her new reality show, Fashion Star, which is scheduled to premiere Sept. 22 on NBC following The Office.

Source: popsugar.com

Joanna   August 26, 2011

Introducing the Jessica Simpson Dream Suitcase Contest.

Build your Dream Suitcase and enter to win a chance to meet Jessica, the contents of your suitcase and a Jessica Simpson Collection fall campaign look. Enter Now.

Source: JSDreamSuitcase.com

Cheryl   August 26, 2011

She’s all set to star on the small screen this Fall, so Jessica Simpson made sure to squeeze in a late summer getaway to energize ahead of her hectic promotional/work duties.

The “Dukes of Hazzard” darling looked vacation-ready in colorful frock while toting an orange leather handbag as she walked alongside fiance Eric Johnson upon readying to depart the San Jose del Cabo International Airport in Mexico on Thursday evening (August 25).

The sighting comes after Jess and Eric spent a few days in the resort locale before getting back in work mode in the Stateside home.

Source: celebrity-gossip.net

Joanna   August 26, 2011

What an amazing sale up at JessicaSimpsonCollection.com! Now if only they shipped internationally *hint hint* ;) That pic is absolutely stunning!

Joanna   August 25, 2011

This week’s celebrity sightings from LA’s dining landscape. Have a juicy tidbit we missed? Do share. The StarWatch Hotline awaits.

1) Houston’s: “I just saw Jessica Simpson in Century City, walking out of Houston’s.” [Starwatch Inbox]

Source: la.eater.com