Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.
Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line.
“It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”
Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration.
“This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”
She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring.
“This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”
Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”
Stunning stunning stunning!!!