Caprice Willard, a buyer for Macy’s, is a regular on “Fashion Star,” the newest fashion show on television. She has the ability to dash designers’ dreams – and to make them come true.
Here’s how the NBC show, which airs at 10 p.m. Tuesdays, works:
Aspiring designers come up with a signature design, getting input from celebrity mentors Jessica Simpson (who describes a convertible skirt as a “twofer”), Nicole Richie (who quips that she is going to need a sailboat to get out of the studio because one of the designers is prone to tears), and high-profile designer John Varvatos (who seems above it all).
After meeting with the mentors, the contestants show their creations on a runway, hoping to entice representatives from Macy’s, Saks Fifth Avenue and H&M to buy their designs and sell them in their stores. Those who don’t make a sale are up for elimination from the competition.
So far, the clothes the stores bought – including a short black-and-white party dress, a colorful caftan, an asymmetrical tunic and a pink empire dress all selected by Willard – have sold well.
We chatted with Willard the other day between her searches for fashion that appeals to the Macy’s customer.
– On Jessica Simpson: “She absolutely understands this business. She has a keen eye for design and detail. She knows what’s going to work and what’s not going to work. She actually has such a clear understanding of our Macy’s customer.”