Can’t get enough of the Super Bowl? This year may be the one where even fans yell “uncle.”
NBC Universal is planning 18 hours of coverage including relocating “Late Night With Jimmy Fallon” to Indianapolis for four nights and the first live post-game show Feb. 5. The surround “sound” of Super Bowl XLVI will be seen and heard on everything from sports, news and entertainment shows to in-flight programming, kids news services, Spanish-language programs and theme parks.
Broadcasting on-site from Indianapolis will be: “Today” show, Weekend “Today,” Fallon’s show, “E! News,” “Access Hollywood,” Bravo’s “Top Chef,” CNBC sports-business reporter Darren Robell, Weather Channel’s Al Roker, Jim Cantore and Stephanie Abrams, Golf Channel’s “Feherty Live,” Telemundo, “NBC SportsTalk,” and “Scholastic Kids” press corps reporter.
Also, the stars of NBC’s primetime line-up will hit the Super Bowl pre-game red carpet with host Nick Cannon. Celebrities from NBC’s new primetime shows include Jessica Simpson (“Fashion Star”), Adam Levine, Cee Lo Green, Oklahoma’s Blake Shelton and Carson Daly (“The Voice”), and Katharine McPhee (“Smash”).
Also, the Style channel will feature a pre-game Super Bowl party-planning segment with Bill and Giuliana Rancic.
If that’s not enough, fans can go online to iVillage.com for videos and profiles on wives of NFL players on how they achieve family balance with the hectic schedule of the NFL. The site will also feature stories on community and philanthropic events surrounding the Super Bowl.
And just so no one misses promotion of the sporting event, Super Bowl marketing will run on spots on screens in taxi cabs, universities, arenas and gas pumps and in retail stores including Walmart, Costco and Sam’s Club stores nationwide throughout January.
Coverage of Super Bowl XLVI, pitting the New York Giants against the New England Patriots, begins at 11 a.m. Feb. 5 with the pre-game show on NBC, channel 2, cable 9.
I hope Jessica attends! :)