Ever fall in love with a garment that a Project Runway designer makes on a recent episode, and wish you could buy it at your local mall ASAP? That’s the exact impulse that NBC’s upcoming reality show Fashion Star is capitalizing on for a fashionable advantage. The winning designs will be available online as soon as an episode ends, and in stores the next morning. Read on to find out which major retailers will be carrying the winning pieces, and what mentors Jessica Simpson and Nicole Richie are saying about the show’s format!
The upcoming design competition is hosted by supermodel Elle Macpherson and features Jessica Simpson, Nicole Richie and John Varvatos as mentors to fourteen designers. One will win $6 million worth of orders for clothes collections in Macy’s, H&M and Saks Fifth Avenue stores.
However, viewers may be able to buy clothes designed by a number of contestants, because whenever there’s a challenge on the show, the winning garment will be available for purchase online just after the episode airs, and one of the three major retailers the next morning.
At the Television Critics press tour last week, mentors and judges Jessica Simpson and Nicole Richie elaborated on the unique format of their upcoming reality show, Fashion Star.
“We wanted to mentor these contestants for having a lifestyle brand, said Simpson, who says the show gives contestants a chance to “really making a name for yourself.”
Even more so, the judges mentor all the contestants, rather than dividing into teams like The Voice or The X Factor.
“We’re working together to make each designer a better version of themselves,” said Nicole Richie.
Fashion Star launches with a special two-hour premiere on Tuesday, March 13th at 9pm!
Will you be watching the first season of Fashion Star?