It’s a busy time for Jessica Simpson, whose newest beauty endeavor, BeautyMint, is launching Oct. 31. Jessica is the face of the new skin care brand, which was created with the help of celebrity esthetician Nerida Joy. The concept is simple: after you fill out a short online questionnaire about your complexion issues and goals, BeautyMint delivers a customized skin care regimen. “The questions are designed on what I ask my own clients,” Joy says. “It’s great for people who aren’t able to see a facialist.” While more products will roll out next year, BeautyMint will launch with four- or five-product regimens ($39.99 and $49.99, respectively). Joy will share advice and expertise on YouTube, too, and with 30-plus years of experience, she’s a walking encyclopedia of skin care knowledge.
Another day, another BeautyMint promo picture – isn’t it gorgeous?