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The official launch of the site is cited for October 2011 and we can hardly wait!

Jessica Simpson is set to launch a skin care range.

The reality TV star – who has previously lent her name to shoes, clothes, accessories and fragrances – is partnering new shopping site Beautymint.com to sell the line that will see her team up with celebrity aesthetician Nerida Joy.

The anti-aging range is set to use the same retail model as e-commerce sites JewelMint.com and StyleMint.com, which sells T-shirts that Mary-Kate and Ashley Olsen have created, while the former is represented by Kate Bosworth and her stylist Cher Coulter, who have sold pieces of jewelry to the public on the platform.

Jessica – who stars on reality TV show ‘The Price of Beauty’, which documents her traveling the world learning about the fashion and beauty styles of everyday women – is planning to release a fine jewelry range with Firestar Diamonds.
She is the first celebrity to work with the organization on its Diamonds Are a Girl’s Best Friend collection, which is set to be released in October, and explained it is “really special” to be able to create her own pieces.

She said: “Jewelry is such personal expression of style and taste. This collection has allowed me to create pieces that truly reflect who I am, and that can become a keepsake for lifetime.

“I love that a piece of fine jewelry can be passed down from generation to generation. I cherish the pieces that were given to me, so it is really special to be able to design my own and the collection is beautifully crafted. The designs are airy and artistic and so easy to wear.”

Source: DailyFill.com

BeachMint is having a very, very good year.

In October 2010, the internet start-up partnered with Kate Bosworth and celebrity stylist Cher Coulter to launch JewelMint–a members-only site that sells exclusively-designed jewelry by Bosworth and Coulter. Then, in July 2011, BeachMint launched StyleMint–a similar shopping platform, except this time with the Olsens shilling t-shirts. Now, WWD, is reporting that the online powerhouse is ready for its next venture: Beauty.

BeachMint is partnering with Jessica Simpson and celebrity aesthetician Nerida Joy to sell anti-aging skincare using the same retail model as JewelMint and StyleMint.

We already know Jessica Simpson is retail gold: Her clothing and shoe line (or the brand she licenses her name to), Jessica Simpson Collection is on track to make a billion dollars this year. Partner that with Nerida Joy’s skincare expertise and BeachMint’s apparent tech savvy, and you’ve got a recipe for success.

Adding to the likelihood of success is the fact that BeachMint’s signature structure–which requires members to take a brief quiz to determine their style–might lend itself better to beauty and skincare than to fashion. While JewelMint and StyleMint’s entry quizzes aim to get a handle on users’ fashion sense in order to tailor the online experience accordingly, we’re betting BeautyMint will quiz members on skin type, complexion and coloring and suggest products appropriate for users’ individual needs–something that’s much easier than, say, a computer program selecting what t-shirt you might like based on a 10-question quiz.

WWD also reports that BeachMint will grow in yet other ways. Jill Collage, the president of the Olsens’ company, Dualstar, told the paper, “We want [the partnership] to absolutely expand into different categories, which is why we have the name StyleMint, so it’s not just tied to one thing.”

The way things are going, soon every online store might end with “Mint.”

Source: fashionista.com