This season, Macy’s mobile magic continues with the next evolution of the retailer’s consumer strategy, Find Your Magic 2.0. With the mantra of helping customers put it all together to assist in understanding and navigating seasonal trends, Macy’s Backstage Pass, the company’s customized mobile code program, will return to build upon this past spring’s successful launch. Starting Aug. 8, Macy’s Backstage Pass will debut even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.
Macy’s Backstage Pass codes deliver 30-second films to users’ mobile phones that provide fashion inspiration, advice and tips. Featured designers and experts for the fall campaign include Kenneth Cole, Sean “Diddy” Combs, Tommy Hilfiger, Michael Kors, Rachel Roy, Jessica Simpson, and Martha Stewart. Additionally, Macy’s will also deliver content focused on home, men’s, young contemporary and cosmetics trends.