Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. The February 2011, MAGIC will run from February 14 – 16, 2011.
MAGIC announces the launch of a new interactive destination at the core of its WWDMAGIC show, providing a real-time look at the trends and styles shaping teens, tweens and young women. Like their lives, it represents a convergence of fashion, music, social media, art, style and technology. Located on the main Concourse of the Central Hall of the LVCC, this new environment will feature 30 emerging and celebrity fashion bloggers and writers from around the world reporting live from the WWDMAGIC show floor. These bloggers will provide trend reports, generate real-time video segments, participate in buyer chats and style-offs and much more.
Four top-tier junior and young contemporary brands will anchor the area –Levi’s, Jessica Simpson, French Connection and Free People. The focal point will be the Teen Vogue Blogger lounge, surrounded by a L’Oreal Beauty Bar, an iPad™ Art Wall, a social media lounge with interactive installations featuring Polyvore.com, Moxsie.com and Whrrl.com, and a DJ spinning throughout the show.
Sources: wwdmagic.tumblr.com, magiconline.com, stylebistro.com
Here’s a sneak peek at the Jessica Simpson booth and a new Spring 2011 collection promo image!