Remember that May 2010 cover Jessica Simpson did for Marie Claire? When she went make-up free?
She said, “I don’t have anything to prove anymore. What other people think of me is not my business.”
Well, it turns out it wasn’t good business for the magazine. WWD reports that it was the publication’s worst seller of the 2010 year (as counted through October by the Audit Bureau of Circulations).
But don’t be too quick to draw conclusions. Simpson was on the September cover of Lucky and it was the top-seller of the year (through November) for the mag.
The big winner of 2010 for covers? Lady Gaga. Her guns-blazing Rolling Stone cover sold nearly three times the usual average. Her Cosmo cover in April was the year’s top seller for that mag. And her September Vanity Fair cover was second only to Angelina Jolie’s.
In the loser category: Taylor Swift. Her April Elle cover was its worst seller of the year; her November cover for Glamour was the second-worst-selling, and her July Marie Claire cover was the third-worst-selling issue for that monthly.